Gary Vaynerchuk on Conan

Vaynerchuk Conan

Tonight, Monday May 12, 2008, marks the second appearance of Gary Vaynerchuk on Conan O’Brien’s late night talk show. He will undoubtedly be discussing his new book: Gary Vaynerchuk’s 101 Wines

His first appearance on August 1, 2007, was hugely successful.

Vaynerchuk Conan Video


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As you saw in the above Gary Vaynerchuk Video, he takes a very unusual approach to helping Conan build his wine palate.

He has Conan first eat grass with grapefruit to illustrate that it has the same characteristics as a New Zealand Sauvignon Blanc. Next he has them lick rocks soaked in salt water to show that it tastes like a Sancerre with its mineral flavorings. Their third wine is a red wine for which Vaynerchuk has them eat dirt, cherries and tobacco to train their palate. The final wine is a Pinot Noir, which was featured prominently in the Oscar nominated movie Sideways. Vaynerchuck and Conan remove their sweaty socks and wrap them in asparagus. They suck the sock and bite the asparagus to mimick the burgunday flavor.

I can’t wait to see what Gary Vaynerchuk on Late Night with Conan O’Brien will be like tonight. Over the past nine months Gary has continued to build his brand as well as his audience for “The Thunder Show” aka Wine Library TV, but his style hasn’t changed a bit.

Gary Vaynerchuk’s 101 Wines

As I mentioned above, Gary will most certainly talk about his new book. When Gary first announced the book on Wine Library TV, it instantly rose to number 36 on the Amazon Bestseller List. We will discuss Gary Vaynerchuk’s book in our next post.