Gary Vaynerchuk on Donny Deutsh

Gary Vaynerchuk on The Big Idea with Donny Deutsh

Gary Vaynerchuk recently appeared on The Big Idea with Donny Deutsh. This interview does a good job of showcasing the other reason why Gary is such a phenomenon on the Internet right now.



He is an amazing marketer. Some of the points he attributes to success are:

Find your hoopla factor – Gary shares that he was 20 years old, but looked 13. He knew a great deal about wine and people came just to witness this unusual combination.

Get ahead of the pulse – Vaynerchuck shares that he reads 1000’s of emails and really understands where the trends are heading, but not because he reads somewhere what someone is saying the trends are.

Don’t play in the playground you are supposed – Gary travels in the social web circle and not the traditional wine connoisseur communities. This creates opportunities to cross borders and really take your business wide.

Social Equity trumps private equity – Gary understands the power of word of mouth. By interacting through Internet social networks and being transparent with his audience, he builds trust and authority in his niche.

Gary has more television appearances lined up to promote his Wine Library TV, and his new book Gary Vaynerchuk's 101 Wines. He is a phenomenal success story and I am looking very forward to watching where he takes his brand next.